Bharti AXA Life, a private player in India has partnered with Primero Skills & Training to support its healthcare workers in the COVID-19 pandemic.
The campaign, which is part of the company’s #GotYouCovered campaign, donated masks to newly-trained healthcare workers and students. The #GotYouCovered campaign is a special initiative to appreciate frontline healthcare workers who are striving to protect people from the COVID-19 pandemic.
Primero is a skill development organisation imparting free skills and training programmes to youth under the government of India’s initiative to make India self-reliant. Through this campaign the insurer plans to engage on various social media platforms and create awareness about a secured and healthier future.
Bharti AXA Life managing director and CEO Parag Raja said, “On the positive note, this crisis has made people aware about the significance of life protection and health to sail through any financial hardships.’’ The #GotYouCovered campaign educates people to build a safer and healthier future by investing in life and health insurance that protect all of us, he said.