The firm said the transition is «an important part of the future strategy and development of the company.»
Walter de Oude, deputy chairman and executive director of Aviva Singlife, will take on a new role as founder director – a non-independent and non-executive role, from 1 January 2022, the firm announced on Friday.
De Oude relinquished his role as interim CEO earlier this year, when the firm hired financial services industry and longtime DBS manager Pearlyn Phau as group CEO.
Singlife, formerly Singapore Life, was founded by De Oude in 2014 as a digital insurer focused on high net worth individuals. It was approved as a fully licensed direct life insurer by the Monetary Authority of Singapore in June 2017, and in 2018 acquired Zurich’s Singapore life business. In 2020, it merged with Aviva in a deal valued at around $2.35 billion.
Strengthened Team
«We are on track to complete the merger in January 2022 and focus on transformation and growth going ahead,» Phua said in the notice.
Aviva Singlife said the company has reinforced its management team in the last few months with external hires from a diverse mix of backgrounds to supplement its core insurance expertise. These executives have experience in areas such as technology, digital, data, media and customer experience.

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