With the emphasis on fast and easy insurance solutions to help customers, Etiqa has unveiled a campaign that encourage Singaporeans to re-evaluate their level of preparedness in times of crisis.
For the campaign ‘Have you Tiq yet’, Etiqa adopted a light-hearted and direct approach to provide fresh perspectives on simple yet reliable digital insurance solutions to meet unpredictable situations in life.

Humanising insurance

The integrated campaign which will be rolled out nationwide from late March 2020 on broadcast TV and supported by digital, social, and out-of-home advertising where the digital insurer will be brought to life.

The campaign personifies Tiq – the digital channel of Etiqa – and reflects wry humour with a comedic series of unfortunate events befallen an unsuspecting family. Help came swiftly in the form of Tiq Man delivering Etiqa’s promise of ‘always having your back’.

Transparent insurance solutions

Etiqa head of digital and business transformation and technology Dennis Liu said that the company places strong emphasis on making insurance transparent and accessible through the simplest and most innovative way.

“Our insurance products are easy to buy and manage, and fast to claim via our online portal and mobile app so that customers consistently have the best experience across the entire journey,” he said.

Its online offerings of life insurance and general insurance are available at Tiq.com.sg, of which many comprises first-in-market features such as cancer insurance with no claim discount, flexible whole life insurance savings plan, and straight-through-processing of travel claims.

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