The changes follow the appointment of the company’s new chief executive officer role on July 1, who was previously AIA Singapore’s chief distribution officer.
AIA Singapore has made several changes to its management team: Ho Lee Yen, who is currently chief customer and marketing officer, was named chief distribution officer; Melita Teo, currently chief operations officer, will become chief customer and digital officer; and Tan Kian Loy to chief operations officer, the company announced in a statement.
«These changes are aligned with our efforts to continually reinvent AIA to better serve our customers and to enhance their digital experiences with us. But more importantly, these appointments are a true reflection of our strong commitment to our people and developing internal talents, who are committed to delivering the best outcomes for our customers and strive to keep AIA at the top of our game,» said Wong Sze Keed, who was appointed CEO at the start of the month. 
Experienced Team 
Ho is a qualified actuary and insurance veteran with over 20 years of experience. She joined AIA in 2011 as chief partnership officer, pioneered AIA’s high net worth business and expanded and strengthened its bancassurance. In her new role, she will lead the transformation of AIA’s next-generation distribution force and spearhead its advisor-customer engagement model.
Teo has held several senior leadership roles, including chief corporate solutions officer and chief business development officer, in her 19 years at AIA. As chief operations officer, she transformed the operations and healthcare propositions, and established a comprehensive digital ecosystem to enrich the experience and business value to distribution partners and customers. She will be responsible for strengthening the customer, health and wellness propositions, advancing the enterprise-wide analytics capabilities and usage, and accelerating the delivery of an integrated digital experience across customers and distribution.
Tan joined AIA in 1996 and has extensive breadth and depth of experience across the key operations functions, including several management roles in operations. He has also led several core operation systems transformation initiatives. In his new role as chief operations officer, he will drive the usage of digital tools and expand the customer-centric service proposition.
New CEO
Wong, who joined AIA Singapore in 2013, was announced as the successor to former CEO Patrick Teow, who is taking a career break after seven years with AIA and more than 35 years working in the life insurance industry.

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