AIA Singapore has announced that they have invested over $5m in several community initiatives to comprehensively support Singaporeans throughout 2020. These include holistic efforts to making quality healthcare accessible to all, providing monetary assistance for their employees, boosting the mental resilience of working Singaporeans amid a trying time for mental health, and creating employment opportunities in the financial sector.
Committed to nurturing future generations and doing their part for the community, the life insurer also continued to pratise corporate social responsibility even in a fiscally challenging climate. This year, AIA Singapore raised over S$550,000 for their two adopted charities, Children’s Wishing Well and the VIVA Foundation for Children with Cancer. The funds raised come on top of AIA Singapore’s multi-million dollar investment in keeping the community resilient as Singapore transitions to its eventual Phase 3 reopening.
AIA Singapore CEO Wong Sze Keed said, “The COVID-19 pandemic has highlighted the important role insurers play in society. It is a chance for life insurers like us to show Singaporeans that we care about their holistic wellness and safeguarding every aspect of their health and wellbeing when they need it the most. We have taken it upon ourselves to find new and timely ways to put our people—our employees, insurance representatives, customers and the wider Singapore community — first by providing them with peace of mind whilst living amid this uncertainty. We will continue to honour this commitment in 2021, delivering on our promise of enabling healthier, longer, better lives.”
Bringing hope to Singapore’s workforce amid evolving ways of working
As with their customers, AIA Singapore places a high priority on their employees and AIA Insurance representatives—the people who keep the company going with their commitment and dedication. The insurer recognises their vital role in equipping their people for the new future of work, and creating sustainable, long-term career opportunities for the rest of the workforce.
In line with continued efforts by the government of Singapore to create and protect jobs for locals across sectors, AIA Singapore allocated significant funds to support their employees while working from home and generate career opportunities for aspiring professionals:
Investing S$2m to create 500 new jobs through the AIA Financial Career Scheme, which provides in-depth training and financial support to fresh grads and mid-career switchers.
Investing S$1.5m in the work-from-home assistance scheme, wherein all of 1,488 AIA Singapore employees received $1,000 to get enhance their remote work set-up.
Investing in new stress and wellness management training for more than 350 of people managers in AIA Singapore. These help them identify common mental health issues and learn how to appropriately support their staff in good times and bad.
Additional fundraising for those less fortunate
COVID-19 has deeply affected every member of society, even more so the underprivileged. AIA Singapore constantly strives to pursue a culture of purpose by rallying their employees, insurance representatives, partners and customers together to give back to the less fortunate in the community. In 2020, the insurer raised over S$550,000 for their two adopted charities through the #ShareTheLove campaign and other activities, with the intention of making a lasting difference to the lives of future generations.
Part of a regional AIA #ShareTheLove movement taking place across Asia, the campaign, besides offering complimentary AIA #ShareTheLove insurance plans, includes fundraisers for beneficiaries Children’s Wishing Well and the VIVA Foundation for Children with Cancer. AIA Singapore continues to support disadvantaged children and youths, raising funds to progress education, groceries, wellness and enrichment programmes. This year, they also expanded on their giving commitment, partnering with the VIVA Foundation for Children with Cancer to support fundraising efforts for paediatric cancer research.